Build systems
The mission requires planning, owners, deadlines, reporting, and repeatable execution.
TOUFIC ABOU ALI
Lebanese founder and athlete.
Co Founder and Co CEO of Sira. Student abroad. Endurance athlete. Building one global campaign through the same discipline used to build teams and systems.
THE OPERATING STORY
The mission is not separate from the work.
Toufic began using fitness as a way to change his life at 13. The discipline later became useful in school, work, entrepreneurship, and endurance sport.
He moved abroad, studied in France, built Sira, led systems and teams, completed more than 60 races, earned more than 20 podiums, finished two full marathons, and completed IRONMAN 70.3 Warsaw before turning 20.
“Toughness got me to the finish line. Execution will get me the result.”
Lead teams
Toufic is Co Founder and Co CEO of Sira while preparing the campaign.
Operate under pressure
University, international life, company responsibilities, and training all compete for the same time.
Work across markets
Lebanon is the origin. France, China, and six race continents shape the context.
EXECUTION PROOF
Sira shows what Toufic can build beyond sport.
The company supports professionals and employers through career services, recruitment, training, and community.
25team members
60K+WhatsApp community
120K+job seeker database
900+interviews created
300job offers
150+people landed jobs
140+workshops delivered
5K+workshop attendees
15M+content impressions
FOUNDER AND ATHLETE
Pressure does not disappear. It gets organised.
Six Continents Before 21 requires the athlete, founder, student, and operator to work as one system. The story is not about doing everything alone. It is about building the right team around a hard target.